Give a woman a fish and you feed her for a day. Teach a woman to cook grassfed beef and you feed her family for a lifetime.
I have two major, life changing announcements to make:
Big Announcement #1: I don’t love to cook.
There, I’ve said it. I own a meat company and I don’t love to cook. Cooking is not my passion, my retreat, my creative outlet, nor my getaway from the stress of everyday life. I do not “lose” myself in creating the majestic masterpiece that is beef bourguignon.
Cooking to me just is, similar to brushing one’s hair or flossing one’s teeth. Necessary, albeit mundane and sometimes painful, parts of life. However, I do love the results of cooking healthy food:
- The way eating farm fresh meat makes me feel strong.
- Depriving my husband and kiddies of processed junk food, because I can. Mwahaha!
- How good and guilt-free I feel watching my little pups eat healthy meat.
So, I must and do cook, because the results trump my lackluster passion in the kitchen. Especially number three, mwahaha…
What I love… feeding my children clean, healthy, yummy meat.
Big Announcement #2:
Throughout this Farmer Girl journey, I’ve had numerous epiphanies (really, numerous). And here is a big one: It’s more important to know HOW to cook meat than WHAT to make.Really, once you understand how to cook, the what to cook becomes so much easier.
And so, without further ado, I am excited to announce the launch of our grassfed beef blog series, Farmer Girl Cooks Meat. Farmer Girl Cooks Meat is a series of blog articles dedicated to deconstructing and demystifying grassfed beef cooking techniques, i.e. a how-to guide for cooking Farmer Girl Grass Fed Beef. Each article will focus on a cooking technique, a specific cut, or both.
Yes, 2014 is the Farmer Girl year of learning to fish–using Farmer Girl Grass Fed Beef instead of fish. You get the idea.
Big announcement number one, my not loving to cook thing, is the impetus for big announcement number two, the Farmer Girl Cooks Meat series. When I started Farmer Girl in 2012, I had come to terms with this fact: The primary reason I don’t love to cook is that I actually have no idea what I am doing in the kitchen.
Especially when it came to my own grassfed beef! Yes, I sadly realized that I needed to go back to basics and learn how to actually cook my good meat…because Farmer Girl meat ISdifferent than conventional, mass-produced meat: It’s leaner and has no artificial moisture.
Simply put, it must be approached differently in the kitchen. Hence, I became a connoisseur of good meat cooking, and have dedicated myself to learning the ins and outs of cooking juicy, tender grassfed beef. And holy cow, have I royally messed up some grass fed beef dishes.
Seriously, I have ruined some lovely meat. But, over time, as I learned how to cook grassfed beef, my dishes became more succulent, juicy, and delicious. My confidence in the kitchen has grown, and cooking my good beef is not a dreaded task anymore. And most importantly, I feel deep contentment and pride watching my children actually enjoy their meal of good meat.
Alas, cooking will never be an endeavor that sets my heart on fire. However a solid foundation of grassfed beef cooking knowledge, allows me to pursue those endeavors that do set my heart on fire, like feeding my family (and myself!) healthy.
Yup… I made this delicious Apple Cheddar Burger!
The goal of the Farmer Girl Cooks Meat series is to give you the cooking know-how you need to successfully put clean, healthy meat on your table every day.
The tidbits and tadbits of cooking good meat that have been accumulated over the last two years are being laid at your feet. Do we have all of the answers? No, but we’ve got some juicy nuggets of cooking insight.
So join us on our Farmer Girl Cooks Good Meat journey and take one step closer to making clean, healthy meat an enjoyable component of your diet. Oh, and learn how to joyfully deprive your loved ones of everything they adore, as in processed junk food. MWAHAHA!